Obama thinks we pay too much attention to our iPods, iPads, xBoxes, etc., and not enough attention to what really matters. Except that he's addicted to his Blackberry (Crackberry) and who knows what his addiction has cost the U. S. Taxpayer to modify / increase security for him to be able to keep his Blackberry. Big security risk, due to the RIM (Research in Motion) susceptibility to tracking. Not to mention that he advertised WITHIN video games during the 2008 election. See video below. So once again it's "Do as I say (demand / dictate / decree) not as I do."
Flashback: Obama Advertises In Video Games During 2008 Election